Sarah
Al-Jaser

From the sea of Jubail to the heart of Riyadh, Sarah Al-Jasser was navigating the world of crochet, unaware that her true journey was about to begin. The defining moment came when her eyes fell upon an image of an elderly woman's hand, meticulously and masterfully weaving Sadu threads without a needle. Sarah wondered in astonishment: "How can this hand weave all this beauty without a knitting tool?"

That question was the spark that ignited her passion and led her to join one of Wrth’s programs. Sarah immersed herself in learning the secrets of Sadu, discovering its beauty and complexity, and dedicated her time to mastering this authentic art. Over time, she transformed from a mere learner into a master craftswoman, becoming one of the most prominent artisans contributing to the preservation and development of this cultural heritage.

Her skill was embodied in the design and execution of unique artistic pieces, most notably the chairs for the "Budget Forum" 2025, which earned widespread admiration for their intricate details and uniqueness. Her achievements didn't stop there; they reached a global stage. She had the opportunity to showcase her skills at the "Artigiano in Fiera" International Crafts Fair in Milan, Italy, with a live demonstration that blended the authenticity of Sadu with her creativity.

Today, Sarah is no longer just an artisan; she has become a symbol of creativity and carries the message of preserving and developing heritage. Her story has become a source of inspiration for everyone who seeks to bridge the gap between the past and the present, proving that curiosity can be the beginning of the greatest achievements.