Entrepreneurship
Entrepreneurship initiatives at Wrth empower the institute’s students and artisans by transforming their skills and passion into successful, sustainable commercial ventures.
The journey of entrepreneurial support begins by empowering students and artisans to design and develop products that fuse the authenticity of traditional craft with the demands of the modern market. Guided by faculty and specialist consultations, creators are encouraged to unleash their innovation and creativity to craft high-quality, market-ready products.
Wrth provides specialized business incubators and accelerators to develop entrepreneurial excellence in both new and established artisans. In these programs, promising ideas are transformed into viable endavors, and existing projects are supported to grow and expand with expert business consultations. These efforts equip artisans with the essential tools and mindset needed to achieve stability and success in the marketplace.
To encourage the sustainability of entrepreneurial projects, Wrth connects creators with markets through multiple sales platforms. This includes Wrth Store, which allows for the professional display and marketing of artisanal products. By offering these comprehensive channels, the institute helps artisans achieve financial returns and successfully turn their passion into a lasting source of income.

Wrth entrepreneurial initiatives have three strategic goals:
- Enhance business capabilities for those working in traditional arts.
- Encourage a vibrant market for traditional crafts and arts.
- Support pioneering artisanal projects in the Kingdom.