Higher Diploma in Product Development

Program Overview

This program focuses on empowering students to develop their imagination and become movement designers across various performing arts. It offers foundational training in movement performance, choreography, and direction, alongside exposure to traditional Saudi styles—enabling a deep cultural understanding and the ability to create contemporary artistic expressions. 

 The program includes:

• Designing performance movements that combine artistic expression with thoughtful choreography.
• Learning and analyzing traditional and contemporary movement styles.
• Understanding the cultural and physical characteristics of Saudi performing arts.
• Applying performance, improvisation, and experimental techniques in expressive movement.
• Integrating theory and practice in real-world performance projects.
• Collaborating within artistic teams to produce complete shows.

Program objectives:

• Prepare designers capable of creating innovative performance productions.
• Strengthen understanding of cultural contexts in Saudi performing arts.
• Enable students to professionally develop their movement design skills.
• Contribute to the cultural landscape through performances that blend authenticity and creativity.
• Target Audience
• High school graduates or equivalent
• Career Prospects:
• Choreographer for theatrical productions
• Performing artist
• Admission Requirements:
• High school certificate or equivalent
• Passing a personal interview
• Submission of an updated CV
• Passing a performance audition
• Commitment to full-time study and attendance, with a letter of approval from the employer (if employed)