The Traditional Product Development Program offers students the opportunity to learn how to design, develop, and market products that blend traditional heritage with modern elements. The program combines theoretical knowledge with hands-on experience, allowing students to explore traditional practices and contemporary design methods. Students collaborate with artisans to create market-driven authentic content, aiming to preserve authentic heritage while meeting creative design demands. Graduates are prepared to excel in the traditional product development field, bridging the gap between traditional crafts and modern market needs

Program Objectives:

• Excel in traditional product development by creating products that exhibit originality, national identity, and high quality while meeting market demands. This involves balancing originality and innovation in product development.

• Fostering sustainability across environmental, economic, and social aspects.

• Advocating for investment in traditional arts and crafts to strengthen the sector economically.

Learning Outcome:

• Experienced professionals who develop traditional products that meet market demands while preserving the authentic values of these products.

Career Opportunities:

• Professions related to the fields of traditional product design and clothing.

Syllabus:

1^st Semester

• Products 1

• Market Studies

• Materials & Craft Techniques

• Manufacturing 1

• Visual communication and presentation

• History of Traditional arts

2^nd Semester 

• Manufacturing 2

• Products 2

• Graduation Project

• Entrepreneurship

• Elective

• Principles of Craft Documentation and Preservation

• Advanced studies in the market

• E-marketing

• Creativity and Innovation